Greening Australia launch Reef Aid program

Jonathan Duddles of Greening Australia shows Sir Richard Branson a soil ...Greening Australia have just launched Reef Aid, a program of work to fund and deliver major restoration activity in the Great Barrier Reef catchment.

Reef Aid will work with landholders to undertake gully and coastal wetland restoration projects to improve water quality and the health and resilience of the Reef.

Last month, they were joined by Virgin Australia founder, Sir Richard Branson to launch the program at an event in Sydney.

The public appeal aims to raise $10 million over the next three years for the first stage of the estimated $100 million major restoration program. The Australian Government Reef Trust will match private contributions dollar for dollar up to $2 million.

Reef Aid will be a collaborative program, with a number of research, funding and delivery partners to make this vision a reality, partners currently include:

  • The Australian Government’s Reef Trust
  • The Ian Potter Foundation
  • Virgin Australia
  • Conservation Volunteers Australia
  • Birdlife Australia
  • Wetland Care Australia
  • James Cook University
  • Griffith University

The Virgin partnership is just one example of how Greening Australia is leveraging co-investment in environmental programs. Reef Aid will raise funds from multiple sources to maximise the value of the investment and achieve the scale required to make a real impact on this important issue.

Reef Aid will also include a number of fantastic ways for the Australian community to get behind this vital work including a social media competition. Fish Up Your Face will ask participants to post a fish-face selfie to social media, make a donation for their chance to win a trip for a family of four to the Great Barrier Reef. The other big event expected to be launched this year will be a national Great Barrier Reef BBQ fundraiser.

Find out more about Reef Aid on the Greening Australia website and be sure to follow Greening Australia on social media and keep an eye out for your chance to Fish Up Your Face!

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